2013/12/06

A designer worth her salt

When a designer is laying out a newsletter, and her client gives her a bunch of amateur photographs to include for which there is little room, the designer knows she will be in for a hard time.

Because our world is largely made up of horizontal planes
the majority of extraneous material
will likely be scattered along the horizontal plane
either side of the central subject

When a designer is formatting photographs that must all conform to the same space constraints — eg: must fit the width of one of the newsletter’s columns exactly — any designer worth her salt knows that if you reduce the width of any photograph, it will take up more space

If a photograph that is twice the width of a square has a lot of extraneous material on either side of the central subject, it might be necessary to cut out that extraneous material in order to render the photograph publishable. It may, in fact, be necessary to make that photograph a square.

In a universe populated by squares
and various other geometric shapes
a horizon governed by space requires of the designer
much salt for its successful negotiation

Because all photos must fit the one width, to cut the width of a photograph in half is to double its height.

Not only do two half squares make a square but two squares make a half square. If you cut a half square in half, you will make a square that is equal to two half squares. Cut a horizontal half square in half, you will double its size.

The Great Designer makes tame the horizon
The Great Designer shores up her salt
and bends space to her will

The rule does not apply to vertical photographs though one is still faced with much extraneous material, ridiculously tapered legs and bulbous heads. To cut out the extraneous material may actually reduce the photograph’s size.

Any designer worth her salt would not accept photographs from an amateur photographer, particularly when space is at a premium,

for one must be the ruler of space
and not be ruled by it!


Eddy Burger (Victoria)

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